Laying The Foundation For Your New CMO

So you have decided to hire an interim or part-time CMO. What are the next steps for your business and how will your new interim CMO fit in the picture? It is important to understand how an interim CMO can help your business and marketing. Having a clear definition of your CMO’s role and duties are also essential. With marketing tactics and business needs changing, the role of the CMO has evolved.

Source: Misconceptions About CMO Duties And How A Fractional CMO Can Help Maximize Results | Fractional COO - Fractional CMO - Kamyar Shah

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