Treating client retention as an informal relationship exercise leaves mid-market B2B firms stuck at 70 to 80 percent retention, burning sales effort just to replace a quarter of their client base each year. Moving into the 90 to 95 percent range requires operational discipline, replacing reactive scrambles with objective health scoring, risk triggers, and structured account management. A breakdown of the systems needed to protect recurring revenue is here: contacted.org/client-re…

#CustomerSuccess #AccountManagement #RevOps #SaaS