Pricing strategy rarely fails at the published rate card; it fails at the counter where unmonitored discounts are handed out under pressure. Price realization, the gap between what you list and what you actually collect, is where margins disappear. Because these unapproved concessions usually concentrate in a small number of roles and transaction types, tracking realization patterns is the fastest way to stop revenue leakage: salesroadmaps.com/pricing-s…

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