Chief Marketing Officer

Chief Marketing Officer

How to choose between an AI consultant, agency

Enterprise AI initiatives frequently stall because leadership conflates three distinct partner models: consultants, agencies, and vendors. A vendor licenses software, an agency delivers scoped execution capacity, and a consultant diagnoses the operational architecture to determine what needs to be solved. Aligning your actual bottleneck with the right commercial model avoids costly procurement errors: bit.ly/ai-consul…

#Procurement #Strategy #Management #Enterprise

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