Chief Marketing Officer

Chief Marketing Officer

Why difficult, specific goals outperform vague targets in

A meta-analysis across 739 groups published in the Journal of Applied Psychology confirms that vague targets produce weak results. Setting specific, difficult goals improved group performance by an effect size of d = 0.80 over ambiguous direction, while easy goals added just 0.23. To see what the empirical research says about structuring team targets effectively, read the full breakdown: bit.ly/goal-sett…

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