Have you ever had the perfect dinner at your favorite restaurant and the waiter brings you the dessert cart?

The temptation is real as you stare at those decadent creations but you know you can’t finish one. All you need is a bite to make you happy.

That one bite is very similar to the feeling you’ll get from hiring a Fractional Chief Marketing Officer. You’ll enjoy the flavor, without the burden of a full portion.

Source: Fractional Chief Marketing Officer vs. Chief Marketing Officer | Fractional COO - Fractional CMO - Kamyar Shah

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Laying The Foundation For Your New CMO

So you have decided to hire an interim or part-time CMO. What are the next steps for your business and how will your new interim CMO fit in the picture? It is important to understand how an interim CMO can help your business and marketing. Having a clear definition of your CMO’s role and duties are also essential. With marketing tactics and business needs changing, the role of the CMO has evolved.

Source: Misconceptions About CMO Duties And How A Fractional CMO Can Help Maximize Results | Fractional COO - Fractional CMO - Kamyar Shah

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How To Hire an Interim CMO

You work hard for your business. Naturally, you want it to thrive. It may be tempting to try to handle everything yourself so that you maintain control, but this can be a recipe for disaster. This is especially true when it comes to your public relations and marketing teams. Whether you own a startup with plenty of potentials, a small business that suddenly finds itself expanding rapidly, or a large corporation that could benefit from some reorganization, an interim CMO can help you fill in the blanks.

Source: Hire an interim cmo | Fractional COO - Fractional CMO - Kamyar Shah

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Fractional Chief Marketing Officers: Is Hiring One the Right Move for Your Company’s Bottom Line?

What’s up next for your company? Are you launching a new product or merging with another business and in need of some rebranding to fit the new deal? Maybe you just need to get the hang of using social media more effectively or mainstreaming your current projects so that you have increased profits and productivity Source: Fractional Chief Marketing Officers | Fractional COO - Fractional CMO - Kamyar Shah

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